Free Tool
Positioning Statement Generator
Good positioning fits in one sentence: who you help, what problem you solve, how you solve it differently, and what downside you remove. Fill in the blanks below to draft yours.
Fill in the blanks
Your positioning statement
We help [target customer] solve [expensive problem] by [unique mechanism], without [common downside].
Pressure-test this against your two or three closest alternatives — including spreadsheets, manual processes, or doing nothing. If it still holds, it's a real positioning statement.
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