Fractional Chief Growth Officer (CGO)

Marketing that builds revenue, not reports.

I'm Alex — Fractional CGO and GTM advisor with 12+ years building growth engines for B2B SaaS, healthtech, and tech startups across 4 continents. I plug in as your strategic marketing leader and get to work.

Book a Strategy Call

€40M+

Attributable revenue

€150M+

Pipeline built

100+

Brands across 4 continents

A repeatable framework. Not a guess.

Most fractional CMOs show up with a deck. I show up with a system — built from 12 years and 100+ brands — that diagnoses your real problem and attacks the highest-leverage point first.

1 – Diagnose

Clarity before motion

Most companies start running before they know the direction. We fix that in the first 2 weeks.

ICP definition + validation
Positioning audit
Market landscape mapping
Funnel diagnosis
Root cause analysis

2 – Build

Architecture that converts

Channels, content, and funnel infrastructure designed around where your buyers actually live.

Channel strategy + roles
Content engine setup
Full funnel mapping
Messaging hierarchy
Lead flow + automation

3 – Launch

Speed-to-signal

Run fast experiments to find what actually moves revenue. No 6-week production cycles for things we haven't validated.

Growth experiments backlog
Rapid A/B testing
Activation optimization
Campaign execution
Performance tracking

4 – Scale

Compound the winners

Double down on what's working. Build the team and systems that don't need you to babysit them.

Winning channel scale-up
Team structure + hiring
Agency management
Reporting infrastructure
Root cause analysis

Brands I've worked with

How I work with you

Pick your engagement model.

Whether you need ongoing strategic leadership or a focused sprint, there's a format that fits where you are right now.

Fractional CGO (Chief Growth Officer)

CMO + Head of Growth in one seat. I embed in your company part-time, own the full revenue marketing function — strategy, execution, team, reporting — and move like an operator, not a consultant.

ICP definition + validation
Positioning audit
Market landscape mapping
Funnel diagnosis
Root cause analysis

This is right for you if…

You're post-seed or Series A and need a senior marketing leader without the full-time cost

You've tried agencies but no one's taking commercial ownership

You need someone who can run a team AND think strategically at the same time

Starting from

€5,000/mo

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GTM Advisor

Sharp strategic input on-demand. For founders who need a senior commercial mind in their corner without the retainer commitment.

GTM strategy + positioning review
ICP + messaging refinement
Channel prioritization
Async reviews between sessions
Investor narrative pressure-test

Session-based

€150/hour

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PLG Sprint

You don't need a 6-month program. You need someone to tell you what's broken in 6 weeks and exactly what to fix first — with the judgment to rank it right.

PLG diagnostic — where users drop off and why
Activation gap analysis — what's blocking time-to-value
Priority fix list — top highest-leverage changes ranked
Live working sessions, directly with me
30-day action plan — what to build, test, and measure

6-week sprint. You work with me, not a team.

€3,000 flat

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GTM Sprint

From "we don't have a GTM" to a complete plan with ICP, messaging, channels, and a 90-day playbook — in 4 weeks. Built to hand off and execute immediately.

Week 1 — Diagnose: market, ICP, positioning audit
Week 2 — Build: channel map, messaging hierarchy
Week 3 — Plan: 90-day playbook + campaign briefs
Week 4 — Handover: live session + async Q&A
Follow-up call at day 30

4-week sprint. Cover all. Often converts to CGO retainer.

€4,000 flat

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See the PLG Sprint and GTM Sprint too →

Proof, not promises

Case Studies

View all case studies →

Digital Agency

6,000 Registrants and 600 Pre-Orders for the World's First Solar Car — in 3 Weeks

6,000+

Waitlist registrants

600+

Pre-orders in 3 weeks

Fractional CGO & GTM Advisor

About me

I'm Alexandre Contador — fractional CMO, head of growth, GTM advisor, and founder of multiple SaaS companies. Over 12 years I've built and run marketing for startups from pre-seed to IPO-stage, across B2B SaaS, healthtech, automotive, hospitality, and e-commerce.

I started Growth with Alex to give early and growth-stage companies access to senior marketing leadership without the full-time cost or the 6-month hiring process. I plug in fast, learn the business, and build what's actually needed — not what looks good in a strategy deck.