Fractional Chief Growth Officer (CGO)
Marketing that builds revenue, not reports.
I'm Alex — Fractional CGO and GTM advisor with 12+ years building growth engines for B2B SaaS, healthtech, and tech startups across 4 continents. I plug in as your strategic marketing leader and get to work.
€40M+
Attributable revenue
€150M+
Pipeline built
100+
Brands across 4 continents
A repeatable framework. Not a guess.
Most fractional CMOs show up with a deck. I show up with a system — built from 12 years and 100+ brands — that diagnoses your real problem and attacks the highest-leverage point first.
1 - Diagnose
Clarity before motion
Most companies start running before they know the direction. We fix that in the first 2 weeks.
ICP definition + validation
Positioning audit
Market landscape mapping
Funnel diagnosis
Root cause analysis
2- Build
Architecture that converts
Channels, content, and funnel infrastructure designed around where your buyers actually live.
Channel strategy + roles
Content engine setup
Full funnel mapping
Messaging hierarchy
Lead flow + automation
3 - Launch
Speed-to-signal
Run fast experiments to find what actually moves revenue. No 6-week production cycles for things we haven't validated.
Growth experiments backlog
Rapid A/B testing
Activation optimization
Campaign execution
Performance tracking
4 - Scale
Compound the winners
Double down on what's working. Build the team and systems that don't need you to babysit them.
Winning channel scale-up
Team structure + hiring
Agency management
Reporting infrastructure
Root cause analysis
Brands I've worked with
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How I work with you
Pick your engagement model.
Whether you need ongoing strategic leadership or a focused sprint, there's a format that fits where you are right now.
Fractional CGO (Chief Growth Officer)
CMO + Head of Growth in one seat. I embed in your company part-time, own the full revenue marketing function — strategy, execution, team, reporting — and move like an operator, not a consultant.
ICP definition + validation
Positioning audit
Market landscape mapping
Funnel diagnosis
Root cause analysis
This is right for you if...
You're post-seed or Series A and need a senior marketing leader without the full-time cost
You've tried agencies but no one's taking commercial ownership
You need someone who can run a team AND think strategically at the same time
Starting from
€6,500/mo
GTM Advisor
GTM strategy + positioning review
ICP + messaging refinement
Channel prioritization
Async reviews between sessions
Investor narrative pressure-test
Session-based
€150/hour
4 weeks. One clear output.
Most founders spend 6 months figuring out their GTM by trial and error. This compresses that into a single focused sprint — with a playbook you can hand to your team on day 30.
1 - Diagnose
Clarity before motion
Most companies start running before they know the direction. We fix that in the first 2 weeks.
ICP definition + validation
Positioning audit
Market landscape mapping
Funnel diagnosis
Root cause analysis
2- Build
Architecture that converts
Channels, content, and funnel infrastructure designed around where your buyers actually live.
Channel strategy + roles
Content engine setup
Full funnel mapping
Messaging hierarchy
Lead flow + automation
3 - Launch
Speed-to-signal
Run fast experiments to find what actually moves revenue. No 6-week production cycles for things we haven't validated.
Growth experiments backlog
Rapid A/B testing
Activation optimization
Campaign execution
Performance tracking
4 - Scale
Compound the winners
Double down on what's working. Build the team and systems that don't need you to babysit them.
Winning channel scale-up
Team structure + hiring
Agency management
Reporting infrastructure
Root cause analysis
Case Studies
Fractional CGO & GTM Advisor
About me
I'm Alexandre Contador — fractional CMO, head of growth, GTM advisor, and founder of multiple SaaS companies, based in Amsterdam. Over 12 years I've built and run marketing for startups from pre-seed to IPO-stage, across B2B SaaS, healthtech, automotive, hospitality, and e-commerce.
I started Growth with Alex to give early and growth-stage companies access to senior marketing leadership without the full-time cost or the 6-month hiring process. I plug in fast, learn the business, and build what's actually needed — not what looks good in a strategy deck.
- €40M+ in attributable revenue
- €1M+ in ad spend with 1000:1 ROI
- 200+ websites and apps
- Built teams from scratch in 4 continents.
- #1 on Product Hunt.
- Featured in an Amazon bestseller on product marketing.
12y GTM experience | SaaS Founder | Product Hunt #1 | Amsterdam-based | B2B + B2C
Featured in CMO Alliance / RevGenius / ProductLed
FAQ
Common questions.
If something's missing, just ask on the call. I'll give you a straight answer.
How is this different from hiring a marketing agency?
Agencies execute tasks. I own the function.
I'm accountable to your revenue numbers, not deliverable counts.
I'll tell you when an agency is the right answer — and then I'll brief them, manage them, and hold them to results.
Agencies are a tool. I'm the person deciding which tools to use and why.
What stage are you best for?
Post-seed to Series A is the sweet spot — you have a product, some early customers, but no senior marketing leadership yet.
That said, I've also helped pre-PMF founders get their GTM foundations right, and worked with Series B companies rebuilding after a strategic reset.
If you're unsure, book a call and I'll tell you honestly.
What's the minimum commitment for the CGO retainer?
3 months minimum. Marketing takes time to compound and I won't pretend otherwise.
In month 1 we diagnose and build. Month 2 we launch and learn. Month 3 we double down on what's working.
Anything shorter than that and we're both wasting time.
Can I start with a sprint and move to a retainer?
Yes — that's actually the most common path. The GTM Sprint gives us both a chance to see how we work together, and it produces a playbook your team can execute.
If there's a fit, we move into the CGO retainer. If not, you still have a complete GTM plan. Either way you win.
What does a typical week look like?
For CGO retainers: one strategy sync per week, async check-ins between sessions, channel execution oversight, and a monthly leadership report.
I'm available on Slack/Teams during working hours. For sprints: intensive working sessions in weeks 1–3, then handover in week 4.
The exact cadence is agreed upfront based on your needs.
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