For Recruiters
12 years of growth, GTM, and getting things shipped.
This page is a working CV — an interactive timeline of every role, the data behind the results, and real recommendations from people I've worked with. Skim it, filter it, or download the PDF.
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The data
Professional summary
Marketing and growth leader with 12+ years driving GTM strategy, demand generation, and product-led growth for B2B SaaS, healthtech, and tech companies across North America, Europe, Latin America, and Africa. Track record of building marketing functions from scratch and translating strategy into measurable revenue outcomes — €40M+ in attributable revenue, €150M+ in pipeline generated, and €1M+ in ad spend managed at a 1000:1 ROI. Experienced hiring and managing teams of up to 6, partnering closely with Sales, Product, and Ops.
Career timeline
Where I've worked, and what I actually did.
Filter by role type, or click any role to expand responsibilities and results.
Fractional Head of Growth / VP Product Growth
ProductLed · Remote
Working with pre-seed to Series A B2B SaaS companies to implement a PLG/PLS system for scalable results.
Portfolio
Cyberday (Nordics) · INSCYD (Switzerland, US) · PropertyRadar (US) · Infigo
Co-Founder
SALTO GTM · Remote
AI-first go-to-market agency helping startups build repeatable revenue engines.
Co-Founder
RankAhead · Remote
Track and rank for AI visibility — monitor how your brand shows up in AI answers.
Founder (Acquired)
Vidsell · Amsterdam, Netherlands
The easiest and most effective personalized video tool for sales and marketing teams — built, launched, and acquired.
CMO / Head of Growth / GTM Advisor & Fractional
Growth with Alex · The Randstad, Netherlands / Remote
Planning and implementing product-led sales, demand generation, ABM, and growth marketing strategy for 100+ brands across 4 continents, including brand positioning and GTM.
Results
- €25M+ in pipeline and €150M+ in forecasted revenue generated across the portfolio
Portfolio
Greystar · Closum · Hounder AI · Qelp · Laureate Universities · Framedrop · and many others
Fractional Chief Marketing Officer
Journafy · Eindhoven, Netherlands / New York, US
Interim consultant and advisor to the marketing team, developing a GTM strategy across the US and EMEA.
Results
- Helped the company reach €1M funding — twice
- Set up a marketing engine that produced 545% growth in traffic from core markets
Head of Marketing
Cloudbilling · Naarden, Netherlands
Built the marketing team while managing 3 FTEs and several agencies, driving growth and awareness while defining the brand position across the UK, EMEA, Nordics, and US.
Growth Lead
Lightyear · Amsterdam, Netherlands
Drove the marketing team's baseline while mentoring 2–3 FTEs — campaigns, brand position, and growth initiatives across PPC, SEO, and experimentation.
Responsibilities
- Pipeline development and customer acquisition alongside the sales team
- Managed all company online touchpoints and led experiments against quarterly targets
- Owned the full SEM structure, reporting, and budget allocation
Results
- Drove 6,000+ waitlist registrants and 600+ pre-orders in 3 weeks for the launch of the world's first solar car
- Organic traffic up more than 200% year over year
- CPA for MQLs down 90% within the first months
- Implemented a maturity model for growth mindset across the team
Growth & Marketing Manager
Sitel Group (formerly SYKES) · Amsterdam, Netherlands / New York, US
Led user acquisition and marketing campaigns while mentoring stakeholders across 2–5 FTEs plus an external development agency, establishing SYKES as the global leader in CX & Digital Transformation.
Responsibilities
- Brand position through PPC, SEO, Content, and PR
- Pipeline development and customer acquisition via inbound marketing, in partnership with BD and AM teams
- Owned the full SEM structure and reporting; monitored Qelp, Symphony HQ, and SYKES Digital sites for server, security, and SEO health
- Led the full CRM migration from HubSpot to Salesforce
Results
- Successful brand positioning of SYKES Digital Services in the US/UK and other European markets as a thought leader
- 15,000+ new followers, 2M+ social impressions, 100k+ website visits, 3,000+ MQLs
- Company's best 2 years in sales history (2019–2021)
Marketing & Product Lead
Super Agency (formerly SPX Agency) · Amsterdam, Netherlands
Oversaw the marketing and sales department while coordinating 2 FTEs and the design team — client and internal projects end to end, brand position, budget, and pricing model.
Responsibilities
- Product management, UX, SEO, Content Marketing, Data & Tracking, PPC, Email, and Automation
- Supported the brand position and rebrand of the entire agency ecosystem
Results
- +300 applicants on the waiting list for co-living company OurDomain/OurCampus in under 3 months
- Set up an automated customer journey covering the entire booking funnel and audience filtering
- New locations reached full booking in under 2 months
Marketing & Communication Lead
Turim Hotels Group · Lisbon, Portugal
Oversaw the marketing department, coordinating 2 FTEs and 2 agencies, and worked closely with sales to develop an e-commerce strategy positioning the brand among Portugal's top hospitality names.
Responsibilities
- Social Media, PPC, SEO, UX, Data, Email, Automation, Content, Influencer, and PR
Results
- Brand social stats grew 600%+ in the first month, stabilizing at 40–60% growth after — close to 30,000 new followers in under a year
- Direct booking revenue grew from €100k to €400k+ while reducing OTA commission dependency
Sales and Marketing Manager
Make It Digital · Lisbon, Portugal
Oversaw the marketing and sales department, coordinating and mentoring 3 FTEs and supporting recruitment for other departments — PPC, Social Media, Analytics, SEO, and Lead Generation.
Results
- Team grew from 3 to 10 FTEs
- Closed deals grew from 4 to 20 brands
- Coordinated a full brand position and market launch in just 6 months
Marketing & Communications Manager
ImpacTrip · Lisbon, Portugal
First role after a postgraduate in digital marketing — put those skills into practice overseeing the marketing department, coordinating 2 FTEs and 2 agencies, and building an e-commerce strategy with the sales team.
Responsibilities
- Social Media, PPC, SEO, UX, Data, Email, Automation, Content, Influencer, and PR
Selected client work
Brands I'm working with, and what that looks like.
A closer look at the current PLG portfolio and select fractional/GTM advisory clients — what each company does, what I actually worked on, and the skills involved.
Cyberday
ProductLedAgentic AI platform for cybersecurity compliance — ISO 27001, NIS2, DORA, and other frameworks (Nordics).
- Ran a PLG diagnostic across the activation and onboarding funnel
- Helped shift the growth motion toward a "Product with AI"-led trajectory — per CEO Ismo Paananen's recommendation
- Implemented self-serve activation loops to convert signups into qualified pipeline
INSCYD
ProductLedPhysiological performance-diagnostics software used by elite coaches, sports scientists, and pro cycling/triathlon teams (Switzerland/US).
- PLG/PLS system implementation for a specialist sports-science SaaS product
- Activation and onboarding redesign to shorten time-to-value for coaches and performance labs
PropertyRadar
ProductLedProperty data and marketing automation platform for real estate investors, agents, and mortgage professionals (US).
- PLG/PLS system implementation across the self-serve signup funnel
- Activation-focused growth loops to move free users toward paid plans
Infigo
ProductLed- PLG/PLS system implementation as part of the ProductLed engagement
- Activation and onboarding funnel work to drive scalable growth
Greystar
Growth with AlexGlobal real estate developer, investor, and manager — one of the largest apartment/rental operators in the world.
- Positioning and GTM advisory for a global real estate portfolio
- Brand messaging support across multiple markets and property types
Closum
Growth with AlexOmnichannel email, SMS, and WhatsApp marketing platform for B2C brands.
- Ongoing fractional GTM and growth advisory — 1+ year collaboration, per CTO Tiago Silva's recommendation
- Positioning and demand generation strategy for an omnichannel marketing platform
Hounder AI
Growth with AlexAI-powered real estate assistant that simplifies and streamlines the home-search process.
- GTM and positioning advisory for an AI-native real estate product
- Messaging support to differentiate in a competitive proptech category
Qelp
Growth with AlexGlobal self-service and AI-copilot support software for telecom and device brands, including T-Mobile and Sony PlayStation.
- Fractional GTM advisory for a global self-service support platform
- Positioning support across enterprise telecom and device-brand accounts
Framedrop.ai
Growth with AlexAI platform that repurposes video and audio into short clips and SEO-optimized articles for publishers and broadcasters.
- Interim Head of Marketing — built the full 2025/2026 B2B marketing strategy and plan in 3 weeks
- Created the budgetary projection
- Improved commercial infrastructure for an Agile methodology
Laureate Universities
Growth with AlexInternational network of higher-education institutions.
- GTM and positioning advisory for an international higher-education network
- Brand messaging support across multiple institutions and markets
Brands I've worked with
What people say after working with me
Recommendations, not references.
Toolbox
Skills & tools.
Growth & Strategy
- GTM Strategy
- Product-Led Growth
- Demand Generation
- Account-Based Marketing
- Brand Positioning
- Funnel & CRO Strategy
- Growth Master Certified (Sean Ellis)
- Digital Leadership (Growth Tribe)
AI & Automation
- AI Automation & GTM Engineering
- AI Agents
- Chatbot mapping (Manychat)
- Zapier, Searchmetrics
Acquisition & Data
- SEM & Social Ads
- SEO (SEMrush, Moz)
- Email Marketing
Platforms & Tools
- HubSpot
- Salesforce
- WordPress & CMS
- Adobe & Figma
- HTML, CSS, coding fundamentals
Education
2018 — 2019
Front-End Development and UX/UI
FLAG — Web Development and Design School · Portugal
HTML, CSS, initial JavaScript, PHP, UX/UI principles, responsive design and mockups.
2016 — 2017
Postgraduate in Marketing & Business Strategy
Laureate Universities · Lisbon, Portugal
SEO, SEA, e-commerce, analytics, inbound/outbound marketing, branding, mobile & trade marketing, CX strategy.
2013 — 2016
Bachelor's Degree in Hospitality and Management
Laureate Universities · Lisbon, Portugal
Management, business planning, accounting, tourism promotion and law, events, and public relations.
Languages
Beyond the resume
- CMO Alliance — Brand Ambassador since September 2023
- RevGenius Brand Ambassador — 6 years (since 2020), a 75k-member sales and marketing community
- SDR Leaders of EMEA — member of this invite-only community for Europe's top SDR leaders
- The Growth Syndicate — member, 2025
- Erasmus Program Coordinator, 2017–2018
- Urban dance teacher in Portugal, 2010–2016
- Professional photographer for 7 years — founder of ACPH Visual Studio (weddings, events, portraits, fashion)
- Consistent volunteer work for poverty organizations in Portugal
- Member of a cultural and sports association in Portugal
Worth knowing
Let's talk about the role.
Grab the PDF, connect on LinkedIn, or book 20 minutes directly.