← All use casesPre-PMF · Solo Founder
You're not sure if the problem is the product or the positioning.
You've built something people say they want. But conversions are low, messaging is all over the place, and you're not sure if you need to pivot the product or just clarify what you're selling. You need a sharp commercial mind — not a 6-month engagement — to tell you what's actually broken.
You're probably here if…
- You've rewritten your homepage headline more than three times this year
- You get "this looks interesting" more often than "take my money"
- You genuinely can't tell if the issue is the product, the pricing, or the pitch
- You need clarity in weeks, not a multi-month brand discovery process
What I do
- Run a rapid ICP validation — talk to customers, find the real pattern
- Rewrite positioning from scratch around the real job-to-be-done
- Define the one channel worth betting on right now
- Align sales and marketing around a shared pipeline model
Recommended engagement
GTM Advisor
Sharp strategic input on-demand. For founders who need a senior commercial mind in their corner without the retainer commitment.
€150/hourLearn more
Is this you?
30 minutes, no pitch — just a direct conversation.