← All use casesPLG · Self-Serve SaaS
Users sign up. Most of them never come back.
Your product is live, signups are coming in, but activation is broken. Users hit the product, don't get to value fast enough, and churn before they convert. You've tried fixing it in the product — but the problem is upstream: positioning, onboarding, and the activation loop.
You're probably here if…
- Signups are healthy but trial-to-paid conversion is flat or falling
- You don't have a clear, measured definition of your "aha moment"
- Onboarding was designed once and never tested against real drop-off data
- The product team owns activation, but nobody owns the positioning that sets expectations
What I do
- Run a full PLG diagnostic — where users drop and why
- Map the activation gap and define the real time-to-value moment
- Redesign the onboarding flow with the product team
- Build the experiment backlog and run the first tests
Recommended engagement
PLG Sprint
You don't need a 6-month program. You need someone to tell you what's broken in 6 weeks and exactly what to fix first — with the judgment to rank it right.
€3,000 flatLearn more
Is this you?
30 minutes, no pitch — just a direct conversation.