Fractional Chief Growth Officer (CGO)
Fractional work, that looks like full time.
I'm Alex — Fractional CGO and GTM advisor with 12+ years building growth engines for B2B SaaS, healthtech, and tech startups across 4 continents. I plug in as your strategic marketing leader and get to work.
Trusted by teams at
How I work with you
Pick your engagement model.
Whether you need ongoing strategic leadership or a focused sprint, there's a format that fits where you are right now.
Fractional CGO (Chief Growth Officer)
CMO + Head of Growth in one seat. I embed in your company part-time, own the full revenue marketing function — strategy, execution, team, reporting — and move like an operator, not a consultant.
- ICP definition + validation
- Positioning audit
- Market landscape mapping
- Funnel diagnosis
- Root cause analysis
This is right for you if…
You're post-seed or Series A and need a senior marketing leader without the full-time cost
You've tried agencies but no one's taking commercial ownership
You need someone who can run a team AND think strategically at the same time
Starting from
€5,000/mo
GTM Advisor
Sharp strategic input on-demand. For founders who need a senior commercial mind in their corner without the retainer commitment.
- GTM strategy + positioning review
- ICP + messaging refinement
- Channel prioritization
- Async reviews between sessions
- Investor narrative pressure-test
Session-based
€150/hour
PLG Sprint
You don't need a 6-month program. You need someone to tell you what's broken in 6 weeks and exactly what to fix first — with the judgment to rank it right.
- PLG diagnostic — where users drop off and why
- Activation gap analysis — what's blocking time-to-value
- Priority fix list — top highest-leverage changes ranked
- Live working sessions, directly with me
- 30-day action plan — what to build, test, and measure
6-week sprint. You work with me, not a team.
€3,000 flat
GTM Sprint
From "we don't have a GTM" to a complete plan with ICP, messaging, channels, and a 90-day playbook — in 4 weeks. Built to hand off and execute immediately.
- Week 1 — Diagnose: market, ICP, positioning audit
- Week 2 — Build: channel map, messaging hierarchy
- Week 3 — Plan: 90-day playbook + campaign briefs
- Week 4 — Handover: live session + async Q&A
- Follow-up call at day 30
4-week sprint. Cover all. Often converts to CGO retainer.
€4,000 flat
Other Services
More ways I can help, scoped to the work.
Hands-on execution services — no set retainer price, scoped and quoted per project. Usually paired with one of the engagement models above.
Website Design & Development
Websites built to convert, not just look good — designed, built, and shipped fast on a modern stack.
- Conversion-focused UX and information architecture
- Design system and component library
- Built on Next.js, Webflow, or WordPress — whatever fits
SEO / GEO (AI Search Optimization)
Get found by Google — and by ChatGPT, Perplexity, and every AI answer engine your buyers actually use now.
- Technical SEO audit and fixes
- Content and keyword strategy
- AI/LLM visibility — structured data, llms.txt, citation-worthy content
GTM Engineering
The systems layer behind GTM — CRM, automation, and AI agents wired together so nothing falls through the cracks.
- CRM and marketing automation architecture (HubSpot, Salesforce)
- Lead scoring, routing, and enrichment workflows
- AI agent workflows for research, outreach, and qualification
Outbound & Outreach
Outbound that doesn't feel like outbound — targeted lists, sequences, and messaging that get replies.
- ICP-based list building and enrichment
- Multi-channel sequence design — email, LinkedIn, phone
- Cold outreach copywriting that doesn't sound like spam
Agentic Workflows for Content
AI agent systems that research, draft, and ship content at a pace no single writer can match.
- Content pipeline design — research, drafting, editing, distribution
- Custom AI agent workflows built on your brand voice and data
- SEO/GEO-optimized output built in, not bolted on
Branding & Design (UX/UI)
Brand identity and product design that make the rest of GTM easier — positioning you can actually see.
- Brand identity — logo, visual system, tone of voice
- UX/UI design for web and product
- Design systems and component libraries
CRO & Experimentation
Turn more of the traffic you already have into pipeline — through structured testing, not guesswork.
- Funnel and heatmap analysis to find the real leak
- A/B and multivariate testing roadmap
- Landing page and signup flow optimization
Performance Marketing
Paid media that's accountable to pipeline — across Meta, Google, LinkedIn, Bing, and ChatGPT Ads.
- Google Ads — Search, Display, Performance Max
- Meta Ads — Facebook and Instagram
- LinkedIn Ads for B2B targeting
Brands I've worked with