Top 6 Digital Marketing jobs in 2020

The world of digital marketing is now full of different paths, making it increasingly demanding to build a career in a single field. The younger generation faces the challenge of studying across multiple disciplines — machine learning, artificial intelligence, ethical design — just to keep up with new developments.

To be a successful marketer, you'll need a mindset that helps you become a more complete professional. By experimenting with evolving tools and technologies, you'll find the motivation to keep learning new techniques and achieving your goals over the long term.

1. Growth Marketing

Growth marketers, unlike growth hackers, combine the skills of T-shaped marketers, engineers, and product managers in one role. Companies will continue to invest in growth marketers who are data-driven and can identify opportunity gaps for significant ROI increase.

2. Neuro A/B Tester

Organizations will move away from surveys and focus groups toward capturing qualitative data directly. It becomes the job of the neuro A/B tester to report on the brain activity of customers when they come into contact with a brand during experiential and sensory campaigns.

3. Sixth Sense Analyst

A trend-spotter has a pulse on nascent marketing behaviors, but going one step further and predicting trends before they happen is the job of a sixth sense analyst — converting AI-driven predictive intelligence into actionable customer insights.

4. Purpose Planner

"Purpose" is the new commercial battleground. The marketing industry needs people to conceive, shape, and launch dedicated purpose journeys for organizations seeking differentiation — defining a brand's contribution to society for both customers and prospective employees.

5. Bot Creators

Bot creators ensure that bots deliver an authentic, compelling experience tied to brand differentiation and personalization. They work closely with programmers to make sure bots deliver the right message to the right audience.

6. Data Ethnographers

Data ethnographers use numbers to tell a story about how customers interact with a brand — reading data to extract human insights, uncover new marketing angles, and provide a competitive edge. This role becomes more essential as we collect more customer data across IoT, wearables, and mobile devices.

Final Thoughts

These marketing jobs emerged from shifts across the past several years of market evolution. They're part of a broader set of studies leading to this specific choice, and there are other functions growing as options alongside these.