Head of Growth (fractional)

Work with someone that want to see your brand grow in a crowded market and not just another contractor.

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Brands I’ve worked for:

Why should you hire me as your fractional Head of Growth? 

  • Highly motivated and hard working professional that is very passionate about all things growth and GTM.
  • +10 years of marketing experience with a stellar track record of data-driven campaigns.
  • B2B, B2C, all-round strategic marketeer.
  • Deep skills-set in conceiving, planning, and executing
    multi-channel campaigns across diverse business
    segments and global regions – NA, Europe, Latam and
    Africa – for early-stage start-ups to large industry leaders.
  • + €15M attributable revenue through overseeing full-funnel strategies and processes.
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Conversions increase in initial months

Attributable revenue

Budget spent in Ads

Online community

Is this the right solution for you if you are

PRE SEED

Are you just starting then glad to jump on the ship and setup the full marketing department from scratch.

BOOTSTRAPPING

I love a good bootstrapping story and i find it very challenging but very rewarding. 

EARLY STAGE

After investing your product development and gathering validation, then growth hacking should be your main focus. 

SERIES A

With experience in Enterprise level clients, I can easily help with training your marketing team in experimentation and implement a growth mindset to reach IPO-level.

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Success Stories

A proven methodology that worked for +70 brands

The method I focus on is based on the principles of the Lean Startup, Growth Hacking Methodology and my unique experience in the past +10 years.

This approach follows a cyclical process of ‘build, measure, learn’, in which continuous adjustments and optimization are made in iterative sprints.

1. Brainstorming & iterating

We first start with a discovery call to understand painpoints and challenges of your company. Based on existing data and insights, we work out ideas that we think can realize growth. This is always focused on the most important KPIs, which we have determined in advance.

Iterating means that we build on what was learned from the past. If something went well, we scale it up. If the result was disappointing, we stop doing what is not working.

2. Planning and execution

After our discovery call and ranking the next priorities, we would create a roadmap of initiatives that will enhance your product/company launch or improve the current marketing strategy.

 

3. Sprints and optimisation

If we’re all in alignment, then experimentation cycles starts and we continue to improve the GTM plan in accordance with the various outcomes.

The goal here is to understand what works and what doesn’t through practical work, while optimising the Marketing/Growth team.

4. Reporting and analysing

After a couple of months, the idea will be to start reporting into the various initiatives and review the way of working. 

This can go 2 ways, where the current marketing strategy can continue smoothly or be rearranged.

5. Repeat and consistency

Pick up what worked while improving the company structure with the best guidelines. Now let’s repeat all those champion initiatives and keep consistency.

As Alex’s manager, I was impressed by his dedication, passion for growth marketing and entrepreneurial mindset. Alex has a highly diverse skill set, acts quickly and is always learning. He also has a strong sense of ownership, loves to collaborate and is great to be around which makes him a valuable team player . I highly recommend him for any growth marketing role.

Petar Zaykov, VP Growth – Foundever

Alex does not know the word "complacency." Not because his vocabulary is limited; on the contrary, actually, it's that he will not accept the status quo, and he will push to get more out of results and more out of the goals set out every time. He is dedicated to his craft, and it shows. I've so very much enjoyed working with him and seeing him grow in the team as well as contribute to the international growth of Lightyear. I have no doubt he will leave his mark wherever he goes and if you are given the chance to work with Alex, you should not pass up on the opportunity.

Rachel Richardson, Head of PR – lIghtyear

Never have I met someone who is so enthusiastic and evidently passionate about a craft as Alex is about all things digital marketing. Always buzzing with ideas, striving for high performance & bringing the latest industry insights to the table, I can honestly say it was a pleasure to work alongside Alex & have his uplifting energy on the team! Alex is an entrepreneur with big dreams & an even bigger desire to help businesses grow and I have no doubt that he will take the world by storm.

Zahra Sadiq, Head of Social – SUPER AGENCY

Ready to give the next step in your GTM strategy?

Fill up the form to the right and let’s talk more about your vision for your company.

Let’s talk:

(31) 616 04 15 76
hello@growthwithalex.com

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