Who I work with
The right fit matters. Here’s who I’m built for.
I don’t work with everyone. I work best with specific types of companies at specific stages — where I can make a real difference, fast.
€40M+
Attributable revenue
€150M+
Pipeline built
100+
Brands across 4 continents
B2B SaaS · Post-Seed
You have traction. Now you need a system.
You’ve closed your first 10–30 customers on founder-led sales. It works — but it doesn’t scale. You don’t have a repeatable GTM, no clear ICP definition, and marketing is whoever has time. You need someone to build the engine before growth stalls.
Define and validate the ICP with data, not assumptions
Build the full-funnel architecture around where your buyers actually are
Set up the content and demand gen engine that runs without you
Own marketing so you can focus on product and fundraising
B2B SaaS · Series A
You raised. Now the board wants pipeline.
You have the funding, the team is growing, but marketing is either missing or running on vibes. Your CAC is unclear, pipeline attribution is a mess, and you’re six months away from a Series B conversation you’re not ready for.
Audit the full funnel and find the highest-leverage leak
Build the reporting infrastructure your board actually wants to see
Run the revenue marketing function — strategy + execution in one seat
Hire and onboard your first full-time marketing hire when ready
PLG · Self-Serve SaaS
Users sign up. Most of them never come back.
Your product is live, signups are coming in, but activation is broken. Users hit the product, don’t get to value fast enough, and churn before they convert. You’ve tried fixing it in the product — but the problem is upstream: positioning, onboarding, and the activation loop.
Run a full PLG diagnostic — where users drop and why
Map the activation gap and define the real time-to-value moment
Redesign the onboarding flow with the product team
Build the experiment backlog and run the first tests
Healthtech · B2B
Complex buying cycle. Long sales. Zero clarity on GTM.
Healthtech is hard to market. Multiple decision makers, compliance considerations, long procurement cycles. You’ve tried generic B2B playbooks — they don’t work. You need someone who understands the vertical and has actually sold into it before.
Map the full buying committee and build messaging for each stakeholder
Build the clinical/operational proof point narrative that converts
Design the ABM motion for high-value enterprise accounts
Align sales and marketing around a shared pipeline model
Pre-PMF · Solo Founder
You’re not sure if the problem is the product or the positioning.
You’ve built something people say they want. But conversions are low, messaging is all over the place, and you’re not sure if you need to pivot the product or just clarify what you’re selling. You need a sharp commercial mind — not a 6-month engagement — to tell you what’s actually broken.
Run a rapid ICP validation — talk to customers, find the real pattern
Rewrite positioning from scratch around the real job-to-be-done
Define the one channel worth betting on right now
Align sales and marketing around a shared pipeline model
Scale-up · €5M–€20M ARR
You’ve grown. But growth has slowed and nobody knows why.
You’ve passed the early chaos stage. Marketing is running, there’s a team, campaigns are live. But MoM growth has slowed and the team is optimising metrics that don’t actually move revenue. The strategy needs a reset and nobody inside has the perspective to do it.
Full revenue marketing audit — where growth is leaking
Reorient the team around revenue metrics, not vanity metrics
Act as a strategic advisor or step in as interim CGO
Rebuild the channel mix based on what’s actually working now
Case Studies
2 → 20 Retained Clients and Team Tripling in 6 Months
266% Growth Across 10+ Domains and the Company’s Best 2 Sales Years
Co-Living Space Fully Booked for 3 Years
€400.000 in Direct Bookings and 30.000 New Followers in 12 Months
4× Leads and 2× Traffic for a B2B Company in 6 Months
6,000 Registrants and 600 Pre-Orders for the World’s First Solar Car — in 3 Weeks
FAQ
Common questions.
If something’s missing, just ask on the call. I’ll give you a straight answer.
How is this different from hiring a marketing agency?
Agencies execute tasks. I own the function.
I’m accountable to your revenue numbers, not deliverable counts.
I’ll tell you when an agency is the right answer — and then I’ll brief them, manage them, and hold them to results.
Agencies are a tool. I’m the person deciding which tools to use and why.
What stage are you best for?
Post-seed to Series A is the sweet spot — you have a product, some early customers, but no senior marketing leadership yet.
That said, I’ve also helped pre-PMF founders get their GTM foundations right, and worked with Series B companies rebuilding after a strategic reset.
If you’re unsure, book a call and I’ll tell you honestly.
What’s the minimum commitment for the CGO retainer?
3 months minimum. Marketing takes time to compound and I won’t pretend otherwise.
In month 1 we diagnose and build. Month 2 we launch and learn. Month 3 we double down on what’s working.
Anything shorter than that and we’re both wasting time.
Can I start with a sprint and move to a retainer?
Yes — that’s actually the most common path. The GTM Sprint gives us both a chance to see how we work together, and it produces a playbook your team can execute.
If there’s a fit, we move into the CGO retainer. If not, you still have a complete GTM plan. Either way you win.
What does a typical week look like?
For CGO retainers: one strategy sync per week, async check-ins between sessions, channel execution oversight, and a monthly leadership report.
I’m available on Slack/Teams during working hours. For sprints: intensive working sessions in weeks 1–3, then handover in week 4.
The exact cadence is agreed upfront based on your needs.
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