We treated this as a product launch, not a property marketing campaign — audience first, brand second, conversion infrastructure third. All three had to be ready before we spent a euro on acquisition.

• Brand activation across digital channels
  Built the OurDomain digital presence from scratch — social profiles, content pillars, and a brand voice that appealed specifically to the Amsterdam young professional and student demographic.
• Targeted PPC for high-intent applicants
  Ran paid campaigns on Google and Meta targeting people actively searching for co-living, studio apartments, and flatshare in Amsterdam. Focused on intent keywords, not demographic targeting.
• Email marketing and automated qualification
  Built an email capture and nurture sequence that educated prospects on the OurDomain concept while simultaneously qualifying them. This reduced time spent on unqualified applicants significantly.
• Advanced customer journey with automation
  Set up automated booking flows that took prospects from initial inquiry through to application, document submission, and confirmation — without manual intervention at each step.
• Content marketing for community building
  Created content around Amsterdam living, young professional lifestyle, and co-living benefits. This drove organic traffic and positioned OurDomain as more than just accommodation.
• Audience filtering system to manage quality
  Built a screening system into the funnel to ensure the right applicants were prioritised — reducing no-shows and mismatched applications that would have slowed the process.