Fractional Chief Growth Officer (CGO)
Fractional work, that looks like full time
I'm Alex — Fractional CGO and GTM advisor with 12+ years building growth engines for B2B SaaS, healthtech, and tech startups across 4 continents. I plug in as your strategic marketing leader and get to work.
€40M+
Attributable revenue
€150M+
Pipeline built
100+
Brands across 4 continents
How I work with you
Pick your engagement model.
Whether you need ongoing strategic leadership or a focused sprint, there's a format that fits where you are right now.
Fractional CGO (Chief Growth Officer)
CMO + Head of Growth in one seat. I embed in your company part-time, own the full revenue marketing function — strategy, execution, team, reporting — and move like an operator, not a consultant.
ICP definition + validation
Positioning audit
Market landscape mapping
Funnel diagnosis
Root cause analysis
This is right for you if...
You're post-seed or Series A and need a senior marketing leader without the full-time cost
You've tried agencies but no one's taking commercial ownership
You need someone who can run a team AND think strategically at the same time
Starting from
€5,000/mo
GTM Advisor
GTM strategy + positioning review
ICP + messaging refinement
Channel prioritization
Async reviews between sessions
Investor narrative pressure-test
Session-based
€150/hour
PLG Sprint
PLG diagnostic — where users drop off and why
Activation gap analysis — what's blocking time-to-value
Priority fix list — top highest-leverage changes ranked
Live working sessions, directly with me
30-day action plan — what to build, test, and measure
6-week sprint. You work with me, not a team.
€3,000 flat
GTM Sprint
Week 1 — Diagnose: market, ICP, positioning audit
Week 2 — Build: channel map, messaging hierarchy
Week 3 — Plan: 90-day playbook + campaign briefs
Week 4 — Handover: live session + async Q&A
Follow-up call at day 30
4-week sprint. Cover all. Often converts to CGO retainer.
€4,000 flat
Brands I've worked with
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FAQ
Common questions.
If something's missing, just ask on the call. I'll give you a straight answer.
How is this different from hiring a marketing agency?
Agencies execute tasks. I own the function.
I'm accountable to your revenue numbers, not deliverable counts.
I'll tell you when an agency is the right answer — and then I'll brief them, manage them, and hold them to results.
Agencies are a tool. I'm the person deciding which tools to use and why.
What stage are you best for?
Post-seed to Series A is the sweet spot — you have a product, some early customers, but no senior marketing leadership yet.
That said, I've also helped pre-PMF founders get their GTM foundations right, and worked with Series B companies rebuilding after a strategic reset.
If you're unsure, book a call and I'll tell you honestly.
What's the minimum commitment for the CGO retainer?
3 months minimum. Marketing takes time to compound and I won't pretend otherwise.
In month 1 we diagnose and build. Month 2 we launch and learn. Month 3 we double down on what's working.
Anything shorter than that and we're both wasting time.
Can I start with a sprint and move to a retainer?
Yes — that's actually the most common path. The GTM Sprint gives us both a chance to see how we work together, and it produces a playbook your team can execute.
If there's a fit, we move into the CGO retainer. If not, you still have a complete GTM plan. Either way you win.
What does a typical week look like?
For CGO retainers: one strategy sync per week, async check-ins between sessions, channel execution oversight, and a monthly leadership report.
I'm available on Slack/Teams during working hours. For sprints: intensive working sessions in weeks 1–3, then handover in week 4.
The exact cadence is agreed upfront based on your needs.
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